Multivariate vs. A/B Testing: Incremental vs. Radical Changes

Aurora Harley / filed under UX Design

In the world of design-optimization methods, A/B testing gets all the attention. Multivariate testing is its less understood alternative, often deemed too time-consuming to be worth the wait. While this method has its limitations, they are counterbalanced by its benefits, which cannot be easily achieved using A/B testing alone.

Subscribe to newsletter

Design and frontend links delivered to your inbox every day and week. No spam, unsubscribe at anytime.

Choose frequency

Permission