Mobile e-commerce UX: Deemphasize ‘install app’ ads or avoid them entirely

Edward Scott / filed under UX Design

“Install App” ads — which ask mobile website users to install the site’s application on their mobile device — are quite common on mobile e-commerce sites, with 53% of sites during testing displaying one. Indeed, it’s entirely understandable that e-commerce sites that have apps would want to promote them while users are on their website. […]

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