Measuring The Visual Appeal Of Websites

measuringu.com / filed under Usability, UX Design

Is a beautiful website more usable? Psychological literature has discussed, for some time, the “what is beautiful is good” phenomenon. That is, we ascribe positive attributes to things that are more attractive. This applies to people and likely to products and websites, as well. But does that positive halo also carry over to our impressions […]

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