A Matter of Technique: Logo Designs of Herbert Matter

printmag.com / filed under Branding, Logo Design

Last month, at Swann Auction Galleries’ “Art, Press & Illustrated Books” sale, I was most intrigued by “Lot 99,” described in the catalog as follows: DESIGN. MATTER, HERBERT. Trademarks and Symbols. 2 volumes. Original full-color illustrations mounted to card stock. Oblong folio, loose in plain black wrappers and laid into custom burgundy cloth folding box. […]

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