The Devil is in the Details: A Guide to Microcopy - Whether you’ve noticed it or not – and if it’s done right, you most likely haven’t – microcopy… -
Marketing
Product Vs. Marketing Illustration - The language of illustration & how it is applied differently between product & marketing. There’s no hard or… -
Designers Should Learn Marketing - I’m unconvinced of the familiar “designers must code” refrain. Sure, some designers need to code—just to get closer… -
How to Price Anything - While talking about money might still be taboo in some circles, there’s no way to get past the… -
Intercom’s Matt Hodges on Product Marketing - When Matt Hodges joined Intercom in March of 2014, our marketing team headcount grew from zero to one.… -
How People Buy Your Product - Marketing works best when it connects your customer’s description of their problem with your product. But not all… -
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