Make your personas great again

Slava Shestopalov / filed under Persona, UX Design

Sometimes I think we, designers, have forgotten what personas are and what this method was initially created for over 35 years ago. I often hear from colleagues that personas are out-of-date, and such a trending framework as jobs-to-be-done is much better. However, there are no bad or good instruments. When used right, any tool can […]

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