How We Lost 47% of Our Users After a Redesign

icons8.com / filed under Product Design, Product Strategy

The Internet is full of success stories. To balance things out I’ll share the story of one of our colossal fails. Here’s how we redesigned one of our services and lost 47% of its users in the process. How Things Were Before We draw icons. At the very start of Icons8 it became obvious that […]

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