Is ‘the fold’ still a thing in today’s scrolling and skimming culture?

Gil Bouhnick / filed under UX Design

We skim through text and scroll naturally through endless content, so does it mean that ‘above the fold’ is finally dead? Or is it still relevant in 2019? As someone who instinctively scrolls, I agree with Josh Porter’s statement that: “Scrolling is a continuation, clicking is a decision.” If indeed this is the case, then […]

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