Infinite Scrolling, Pagination Or “Load More” Buttons?

smashingmagazine.com / filed under Usability, UX Design

What is the best UX pattern to display products on an e-commerce website: pagination, a “Load more” button or infinite scrolling? At Baymard Institute, we’ve conducted several year-long large-scale usability studies of more than 50+ leading e-commerce websites. We tested (among other things) these three design patterns for loading products, both on desktop and mobile.

Subscribe to newsletter

Design and frontend links delivered to your inbox every day and week. No spam, unsubscribe at anytime.

Choose frequency

Permission