How Uber uses psychology to perfect their customer experience

Jen Clinehens / filed under Psychology, UX Design

Uber tackles their biggest pain points with science. Available in 600 cities spread across 65 countries with more than 75 million users, Uber has become the default transport choice for many. The scale and speed of adoption have been incredible, and Uber cites its unique business model and experience as the drivers. So what are […]

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