How To Improve Your Design Process With Data-Based Personas

Tim Noetzel / filed under Persona, UX Design

Most design and product teams have some type of persona document. Theoretically, personas help us better understand our users and meet their needs. The idea is that codifying what we’ve learned about distinct groups of users helps us make better design decisions. Referring to these documents ourselves and sharing them with non-design team members and […]

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