How to Get Users Hooked on Your Interfaces

Busra Demirci / filed under Microinteraction, UX Design

Let’s rewind back to evolutionary biology — humans developed systems through evolution that determine when something in the environment is not “right” to protect against predators. In order to evaluate experiences, the subconscious processes an environment to create a baseline model of expectation, irregular events stand out among an experiential standard resulting in captured attention and a […]

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