How Netflix uses psychology to perfect their customer experience

Jen Clinehens / filed under Psychology, UX Design

Decoding the science behind the features that keep you binging. If there’s a company that’s synonymous with a seamless customer experience, it’s Netflix. It has become the defacto entertainment source for many. So much so that 15% of the world’s web traffic goes to Netflix. But when your experience is industry-leading, how do you evolve […]

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