How Apple Is Giving Design A Bad Name

Don Norman and Bruce Tognazzini / filed under Branding, Product Design

Once upon a time, Apple was known for designing easy-to-use, easy-to-understand products. It was a champion of the graphical user interface, where it is always possible to discover what actions are possible, clearly see how to select that action, receive unambiguous feedback as to the results of that action, and have the power to reverse […]

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