The Future Of Branding Is Debranding

basedesign.com / filed under Branding

Branded content camouflages what companies have been trying to do since time immemorial: Sell you stuff. Here’s a better idea. As digital media blunts the impact of advertising, brands are looking for new ways to lure consumers. The latest, buzziest effort has been to publish stories that look and feel journalistic. The key strategy of […]

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