Forget the product life cycle (PLC) 1976

John Maeda / filed under Product Design

I wanted to find the origins of the product life cycle and noted this debate that occurred in the 70s. Takeway? All models are easily debated because they’re generalizations of conditions that will never always be the same. It’s like the practice of using personas as a means to distill generalizations of people. Generalizations are […]

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