First-Time Use: How To Reduce The Initial Friction Of App Usage / filed under Usability

There’s plenty of material out there that will happily tell you that First-Time Use (FTU) is the most important part of app adoption. After all, it is a precarious time in your app’s usage lifecycle. Exactly like everything else relying on the fickle human brain, first impressions count for a scary amount. In fact, by […]

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