Empty State: Mobile App “Nice-to-Have” Essential

medium.com / filed under UX Design

The average app loses 77% of its daily active users within the first 3 days post-install. What’s worse: within 30 days, approximately 80% of daily active users are gone. Are these low retention rates a result of poorly made apps? Not always. Users try out a lot of apps but decide which ones they want […]

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