How Duolingo Designs with Psychology in Mind / filed under Product Design

The popular language-learning app Duolingo has a tough mandate: motivate people to do something that’s difficult, time-intensive, and mentally taxing, all while convincing them to come back tomorrow and do it all again. Sean Chin, a designer at Duolingo, phrases it this way: “At the end of the day, we’re trying to encourage people to […]

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