Don’t forget the low hanging fruit when onboarding users

intercom.io / filed under Onboarding

Start-ups are knee deep in customer acquisition metrics. Click through rates, cost per click, cost per lead, conversion rate, cost per acquisition, and more. They wade through the data looking for easy tweaks, hoping that changing a red button green, or adding words like “Free” and “Now” to landing page headlines will add another 0.01% […]

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