Don’t Force Users to Register Before They Can Buy

nngroup.com / filed under UX Design

One of the most common complaints we hear in e-commerce usability research is about registration. Shoppers have many reasons to dislike or dread site registration. They may not plan to return to the site again, making a one-time purchase or a gift purchase. They may dislike registration in general, frustrated with remembering usernames and passwords […]

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