Designing Successful A/B Tests

Janna Lynn Hagan / filed under Marketing

As part of the Growth UX team at Shopify, our goal is to widen the company’s reach to help increase traffic to our site. We accomplish this through SEO landing pages, paid advertising campaigns, A/B tests, and experimentation. Much of my job appears to be focused on optimizing landing pages for bots, but it’s humans […]

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