“Design Thinking is BS”, is BS

Richard Banfield / filed under Design Thinking

Natasha Jen thinks that Design Thinking is bullshit. At her 99U conference talk she makes a case for why traditional Design Thinking isn’t as useful as we’ve been lead to believe. Unfortunately, Jen’s case is pretty thin. Her talk title is clickbait and her arguments are backed up by nothing but anecdotal evidence and some […]

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