Design research is only as good as the action it enables

Kajsa Westman / filed under UX Design

When Topp’s design teams engage users and test prototypes, we’ve got one ultimate goal: to enable our teams or our clients to take action. It’s common to start design projects with a research phase, but in our experience, the hand-over between research and design can be tenuous. Embedding user engagements in the design process instead, […]

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