Creating Free Sketch Templates: User Personas & Journey Maps

Geunbae "GB" Lee / filed under Sketch App, UX Design

User personas are representations of major user groups, created in product or service design projects. They help design teams and their clients empathize with the needs and preferences of their users. Imaginary yet embodying real-world qualities, a user persona visualizes the main characteristics, ambitions, and frustrations of a group of users — via extensive qualitative and quantitative […]

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