Copywriting Principles That Will Make New Users Love You

invisionapp.com / filed under Copywriting

It doesn’t matter if you’ve created a valuable product experience and a beautiful visual flow to help users get started. If you fill that flow with poor copywriting, your new users will get frustrated or bored—and they’ll never come back. In user onboarding, good copywriting should: Build enthusiasm Relieve common user anxieties Tell users why […]

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