Are You Deluded? - Bob Hoffman has been the CEO of three ad agencies and has created advertising for McDonald’s, Toyota, Pepsico,… -
Content Strategy
Better Research, Better Design, Better Results - Over the years, one thing we have consistently seen is how little insight from digital marketers is used… -
UX Content Strategy - For nearly 40 years, Jared Spool has been helping publishers and software developers create better experiences for their… -
Product Content at Each Stage of a Project - At Shopify, we have rough guidelines for how a project should progress — from an idea all the way through… -
How to Improve Your Design Process With Copy Docs - Many user experience writers (UX) and content strategists are familiar with design tools like Sketch, InVision, and Balsamiq.… -
Content Strategy: How Words Build a Product - Words in a product evolve. They start with the people who first invent the product and name its… -
