Consistency the killer

Pascal Barry / filed under Visual Design

I used to be all about consistency. I was obsessed with Bauhaus design. I read about the great 60s corporate identity designers like Rand and Vignelli, I studied their meticulous design manuals, and I wanted my work to be just like theirs. Logical. Minimal. Clean. And, yes, consistent. So very, very consistent. Consistency was the […]

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