Complex search-results pages change search behavior: The pinball pattern

Kate Moran / filed under UX Design

Because today’s search-results pages have many possible complex layouts, users don’t always process search results sequentially. They distribute their attention more variably across the page than in the past. Gone are the days when Google would return a simple list of 10 blue links, each neatly packaged with a URL, blue link, and text snippet. […]

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