Cognitive Psychology for UX: The Principle of Least Effort

usertesting.com / filed under UX Design

Our brains are sophisticated machines. They’re capable of processing complex patterns, and they regulate every aspect of our very existence. But even though we have intricate minds, we don’t want to think too hard—or too much—if we don’t have to. Even though we have intricate minds, we don’t want to think too hard—or too much—if […]

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