Cognitive Psychology and UX: The Principle of Limited Attention

usertesting.com / filed under UX Design

It’s physically impossible for us to pay attention to everything in our environment. We have access to hundreds of TV channels, thousands of movies and shows on streaming sites, and 300 hours of new video is uploaded to YouTube every minute. We see about one million marketing messages each year (around 3,000 a day), and […]

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