Circling Ourselves: The Story Behind Asana’s Rebrand

medium.com / filed under Branding

On the surface, this is the story of how Asana went from a logo with three circles to a logo… with three circles. But like most things that seem simple at first blush, there’s a lot more to this story than meets the eye. Our evolved logo — a symbol of collaboration and shared energy — is the cornerstone […]

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