Changing people’s behavior: Awareness alone is not enough

Kevin Richard / filed under Psychology, UX Design

Systemic behavioral design is more than throwing information and counting on people’s internal factors. When I say “awareness doesn’t lead to action”, it’s clearly a simplification. In fact, awareness could lead to action if some specific components are in place which allows and incite people to do so. To apprehend the subtle yet critical nuances, […]

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