Branding Essentials: The 6 P’s of branding / filed under Branding

In our previous post, we talked about how you can utilise “lean” startup principles to start building your brand. Today we will look into the six essential parts of any brand story: positioning, promise, personas, personality, product, and pricing. Most marketers spend countless hours (either in college or at your work) learning about the 4Ps […]

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