The Brand Line Surgery

creativereview.co.uk / filed under Branding, Copywriting

The new Stella Artois slogan ‘Be legacy’ is the latest example of a trend for hashtag-driven brand lines that make no sense. But there is a way to fix them.

Subscribe to newsletter

Design and frontend links delivered to your inbox every day and week. No spam, unsubscribe at anytime.

Choose frequency

Permission