Your Brand Is An Experience Not a Logo

intercom.io / filed under Branding, Business, UX Design

Too often a new logo is seen as the antidote to real company issues, like churn or stagnation. Logos are important, but in our hyperconnected world the influence of a logo over consumer behavior is shallow, at best. So why do we still come across so many “new and improved logo” blog posts? Consider all […]

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