Brand experience at scale: forming a design department, the highs and lows

Todd Dominey / filed under Branding

On any given day, customers engage with brands from a myriad of different experiences; ranging across products, services, marketing, advertising and beyond. As design leaders, maintaining quality and cohesion between these disparate touchpoints is a herculean challenge. We want consistency and quality in everything our team produces – how we choose to change and organise […]

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