After two years online, there’s a good chance that you’ve seen the new .design domain by now. It was introduced by a company based in Portland O.R. and has been adopted by companies large and small, including facebook.design, atlassian.design, airbnb.design and a dozen other household names.
The site autodesk.design has a ‘coming soon’ message so using .design to create content for a company’s design followers is clearly a trend. It makes sense, with the design leaders from these companies touring conferences and competing for an advantage in thought leadership and talent within the burgeoning UX and web design industries.
The .design allows big companies to create a specific destination with design centric content that would be lost on their main .com sites. After all, you don’t head to airbnb.com to read about their design processes and tools. Individuals and smaller companies, however, are often able to use it to replace and improve existing branding or start fresh with a brandable name. There are still great domains available, including short words and names, unlike .com. It is both explicit and elegant to potential clients and makes for a good looking email address.
If you have yet to make the leap to .design, consider our current offer, a free year of the .design domain and email hosting package. You can head to we.design and use code HEYDESIGNER. If you’re able to get your perfect new domain and plan to renew it next year, the domain will cost $35, which is a good deal as it often retails elsewhere for $70.