The Beautiful Brand – How Sport Sponsorship Is Forcing Greater Brand Cognition

medium.com / filed under Branding

Anyone who knows me will be shocked to discover that I have dipped into UEFA Euro 2016. To be honest, I haven’t actually watched a game, but I spotted Wales’ manager, Chris Coleman, on the news talking about… well, I’m not sure what he was talking about, but it was what was behind him that […]

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