Basic Principles of Good User Experience Strategies / filed under Interview, Product Strategy, UX Design

Peter Merholz, founding partner and president of Adaptive Path, gives Oliver Lindberg an insight into how the agency works, how to develop an experience strategy and how user experience can change an organisation’s structure. Founded in 2001 as one of the first consultancies focused on user experience, Adaptive Path’s work is revered across the world. […]

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