Are personas such a bad thing?

Raffaele Di Meo / filed under Persona, UX Design

We all have love-hate relationships with people, places, activities and things. I absolutely love London! The million and one cultures, arts, fashion and nightlife. That’s what makes me fall in love with this city over and over again. At the same time, I deeply hate London! The commute when I get crushed on the central […]

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