A pragmatic approach to design principles

Julian Gaviria / filed under Design Principles

Two years ago when I joined the product team at Thomas, I faced a design culture where decisions were based on the highest paid person’s opinion (HiPPO). Conversations went somewhere along the lines of “I don’t think XYZ will like this” or “that’s not their taste in design.” My goal was clear: instill a user-centric […]

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