A Lightbulb Is Not an Idea — How Images Support Your Text

Ralph Ammer / filed under Drawing, Illustration

Why do some images support a text better than others? Let’s start with a quick example: Illustration of an idea Creativity is the ability to imagine something that isn’t there — yet. Its core ingredient are ideas. An idea is a new thought that springs up from existing knowledge. Thoughts collide and form — something “clicks” in our mind.

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