3 ways friction can improve your UX

invisionapp.com / filed under UX Design

Most people will tell you that friction damages a user experience because it slows down interactions, reduces conversions, and impedes progress. If the ideal UX is quick and easy, friction is obviously your enemy, right? Maybe not. In fact, from education to social networks to marketplaces, friction can create feelings of accomplishment, improve engagement, and […]

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