The psychology of design: 101 cognitive biases & principles that affect your UX - A list of cognitive biases and design principles (with examples and tips) for each category. -
Psychology
Confirmation bias: believing what you see, seeing what you believe - “The eye sees only what the mind is prepared to comprehend.” — Robertson Davies. A person who thinks… -
The power of anti-goals - Last year, my business partner Chris and I sat down to think about what we wanted to achieve… -
Your app might be too fast, here’s why (and what to do about it) - Imagine you're at a fancy five-star restaurant. You order your food. The waiters leave and then… …1 min… -
White-hat attention jacking for accessibility, fun and profit - Attention: we don’t have a lot of it, and it’s very easily squandered. The picture gets even worse… -
UX, dopamine, and motivation - Visitors have a million and one reasons to leave our website once they arrive. Literally, everything is working… -
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