Prototypes, mock-ups and wireframes are not new. Designers have been doing them for a long time. As software continues to eat the world more designers are moving across to UX design and are working on products rather than advertising collateral. What many designers haven’t worked into their design process is a feedback loop which involves user testing. Often it isn’t the designer’s fault and its people higher up the chain who ‘need the designs now’ and believe that if it’s looks good then it’s obviously optimized for the users. Loop11 - UX Testing The problem here though is if the product KPIs aren’t reached then often the design and UX will be questioned. Without user testing, and in the face of criticism, a designer has no leg to stand on when attempting to support their work. The other problem many designers face is that they have no idea how to run a user test and analyze the results. If there isn’t a UX researcher at the company, then that’s normally the end of the UX thought process. But it doesn’t have to be! Loop11 has created a rapid UX testing video course which acts as an introduction to user testing and take the viewer through a case study, paying special attention to the prototype testing phase. The course walks the viewer through:
  • Creating a prototype with a view to having it subjected to user testing
  • How to set-up an effective UX test for your prototype
  • Where and how to recruit participants for the tests
  • Analyzing the results of testing
  • How to think about the information architecture within your design
  • Translating the results into useful insights which can be worked into the live product.
Best yet, the course is free and each viewer can access extended free trials to Loop11, InVision and Ethnio. So what are you waiting for? Start watching the course and begin your user testing journey today!

This post was proudly sponsored by Loop11