Designing mass-market products for large user audiences - Even if your target demographics are very broad, you should still identify specific groups of users within that… -
Persona
6 rules for persuasive storytelling - Stories build empathy and make the user needs and pain points memorable to your team. Effective stories speak… -
How to create powerful personas - Making a persona is usually just a part of the “process”, an item on a UX checklist. An… -
The big problem with personas - Personas have long been a useful UX tool for summarizing user research data. Designers create these character profiles… -
Kill your personas - In 1983, Alan Cooper gave life to the first design persona with a wave of his hands. A… -
Personas Make You Stupid - Understanding customers better than your competitor was once an advantage. It’s now critical to survival. And misunderstanding your… -
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