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UX: Creating Proto-Personas

The word persona comes from the Latin word for mask. Originally used to describe a role or character played by an actor, it is thought to derive from the word personage meaning ...


A11Y Style Guide

This application is a living style guide, generated from KSS documented styles…with an accessibility twist. No matter your level of development or accessibility expertise, there are ways to help contribute. How this ...

UI8 sponsored

Branding Book & Style Guide Templates

A beautiful collection of 5 different style guide templates! 75 fully customizable and easy to use pages, each with real wording. These templates are the perfect starting point for creating beautiful branding books.


On Loser Experience Design

Designing platforms and products that aren’t just for winners, “influencers,” and “thought leaders.” Do you remember turntable.fm? The idea behind the product was simple and brilliant: you join a virtual “room” with ...


Writing Modular CSS (Part 2)

Last week, I shared how I use BEM to create a sensible CSS architecture. Although BEM is awesome, it’s only part of the solution. There’s another part I’ve yet to mention — ...


Psychology Behind Mobile Behaviors

In her Psychology Behind Mobile Behaviors presentation at Google Conversions 2017 in Dublin, Ireland, Nathalie Nahai walked through several psychological principles to consider when designing mobile experiences. Here’s my notes from her ...


Principles of Designing Systems

I’m wary of design principles. I find some inspirational (like my favorite, Salesforce Lightning’s Beauty, which focuses on craft). Yet, in-house teams can spend months defining principles too vague (“Be Magical!”) or ...