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The Making of MailChimp Snap

A few months ago, I was grabbing coffee in the common area with Drew, one of our mobile engineers, when our UX director, Aarron, approached us with an idea. His ...

nngroup.com

Social Proof in the User Experience

Social proof is a psychological phenomenon where people reference the behavior of others to guide their own behavior. This tendency is driven by our natural desire to behave “correctly” under ...

thoughtbot.com

A more efficient and organized workflow for SVGs

SVGs can be messy to develop with, often times being exported from a graphics application and being pasted into a document. However, they become much more delightful to work with ...

cooper.com

Why Design Documentation Matters

At Cooper we design products that empower and delight the people who use them. Design documentation is integral to our process because it communicates the design itself, the rationale for ...

paulolyslager.com

Understanding Affordance in Digital Interfaces

Affordance is a word that sneaks into a conversation every now and then when talking about designs. But what does it actually mean? Affordance has had many definitions in the ...