How new Twitter X logo fails - Rebranding Twitter to X removed the last bit of joy from this platform by butchering its visual identity. -
Branding
New brand identity for Natural History Museum by Pentagram - The team created a mindset shift from passive catalogue to active catalyst, creating advocates for the planet. -
Twentieth year of WordPress, Designed - Read about how the Automattic Design team celebrated the WordPress 20th anniversary. -
Ford logo presentation book, by Paul Rand - In March of 1966, Paul Rand finished his Ford logo presentation book. It was a proposal to Ford… -
Cohere: A visual identity for the world’s most ‘hyped’ technology - Pentagram worked collaboratively with NLP pioneers Cohere to design its new visual identity, website and playground environment, alongside… -
On brand - When you get branding right, it’s a multiplier on everything you do. It’s the salt that intensifies flavor,… -
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